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Brands

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Understanding

Gain a deeper understanding of your consumers through Beachfront’s unique data gathering and behavioral insights system.

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Targeting

Reach consumers when and where they are at their most receptive, leveraging the Axess Network’s targeted reach, scale, and built-in context.

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Creative Tech

Activate consumers across various touchpoints on the network with personalized, location-based experiences to drive provable results and brand loyalty.

Why go local?

Americans are embracing local “Community Centers” as the focal point of their lives.

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The statistics prove people are moving away from urban core metropolitan areas, as the USA is now dominated by suburban and exurban growth.

Population Distribution by MSA

Major & Medium Sized: 2012 - 2016

Derived from 2010-2016 American COmmunity Survey

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Local Points of Interest are as Important as Points of Sale

“Points of Interest are usually those places that serve a public function, and generally include private facilities that seek to attract the general public such as sports and entertainment venues, tourist attractions and entertainment & historic districts, etc.” – The Open Geospatial Consortium (OGC)

Mixed-use properties that include retail stores, entertainment venues and residential housing continue to gain favor too. A recent survey of more than 1,000 adults conducted by ICSC in late March found that 78% of adults would reside in a “live, work, shop and play” community.

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Our Members = Your Prospects

Today’s smart marketers know that impressions and social media influencers can only get you so far. What moves the needle is authentic engagement with your most sought-after consumers, at the moments when that consumer is able and willing to listen. Associating your brand with the fun and impactful offerings inside the Axess Club means consumers are open to receiving your messages, because it’s on their own terms – hyper relevant, timely, location-based marketing. Every person who engages with any of our thousands of locations on the network (via Wi-Fi, signage, text or mobile download) automatically becomes a privileged member of the Axess Club.

  1. Person engages with Axess Network:
    Wi-Fi / Texts X to Y / Scans QR code / Social Media / Location Triggers
  2. Person automatically becomes a member of the Axess Club – 3 Levels:
    • Basic Membership (FREE)
    • Premier Membership ($39/yr.)
    • Elite Membership ($99/yr.)
  3. Members enjoy special perks, elevated status, access to VIP privileges, and special offers from participating venues & brand partners.
  4. Axess Network collects data constantly: Behavior, Preferences, Demographics, Psychographics, Online Patterns, Purchases, Etc.
  5. Members may be re-targeted with personalized messaging and experiences from Brands and community partners.
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